PICPIC BOOTH
PICPIC BOOTH
The photo booth
platform for business
The photo booth
platform for business
Product Design Case Study
Product Design Case Study
October 2022
October 2022
Research Planning
Research Planning
Market Research
Market Research
Competitive Analysis
SWOT Analysis
User Survey
Personas
Competitive Analysis
SWOT Analysis
User Survey
Personas
SWOT Analysis
User Survey
Personas
Empathy Map
Empathy Map
Empathy Map
Conceptualisation
Conceptualisation
User Flow Mapping
Wireframing
Hi-Fi Prototyping
Testing and Validation
User Flow Mapping
Wireframing
Hi-Fi Prototyping
Testing and Validation
Hi-Fi Prototyping
Testing and Validation
Accessibility Evaluation
Accessibility Evaluation
Accessibility Evaluation
Category
Category
Entertainment,
Photo Booth Software
Entertainment,
Photo Booth Software
Why
Why
To create a comprehensive photo booth software
To create a superior photo booth software
What
What
iPad app, iPhone app
Browser version
iPad app, iPhone app
Browser version
Role
Role
Product designer
UX Researcher
Product designer
UX Researcher
Why picpic booth was built?
Why picpic booth was built?
Photo booth businesses struggle to find a comprehensive and user-friendly solution to transform iPads into event photo booths, leading to inefficiencies, missed opportunities, and reduced user engagement at events. PicPic Booth aims to identify and address these challenges by offering a comprehensive solution.
Photo booth businesses struggle to find a comprehensive and user-friendly solution to transform iPads into event photo booths, leading to inefficiencies, missed opportunities, and reduced user engagement at events. PicPic Booth aims to identify and address these challenges by offering a comprehensive solution.
Business Goals
Business Goals
Market Consolidation
Market Consolidation
Strengthen the position in the event technology market, solidifying the presence among photo booth businesses and maintaining market share.
Strengthen the position in the event technology market, solidifying the presence among photo booth businesses and maintaining market share.
Client Expansion
Client Expansion
Grow the user base steadily, prioritising a user-friendly onboarding experience for both new and existing photo booth operators and event organisers.
Grow the user base steadily, prioritising a user-friendly onboarding experience for both new and existing photo booth operators and event organisers.
Product Endurance
Product Endurance
Showcase the enduring value of PicPic Booth as an all-encompassing photo booth solution by consistently enhancing and offering indispensable features.
Showcase the enduring value of PicPic Booth as an all-encompassing photo booth solution by consistently enhancing and offering indispensable features.
Product Endurance
Showcase the enduring value of PicPic Booth as an all-encompassing photo booth solution by consistently enhancing and offering indispensable features.
Unique Proposition
Highlight distinctive features like interactive overlays and real-time sharing to maintain a competitive edge in the established photo booth app market.
Unique Proposition
Unique Proposition
Highlight distinctive features like interactive overlays and real-time sharing to maintain a competitive edge in the established photo booth app market.
Highlight distinctive features like interactive overlays and real-time sharing to maintain a competitive edge in the established photo booth app market.
Technical Resilience
Technical Resilience
Ensure the app's architecture remains adaptable, capable of handling increased users and evolving service requirements and expanding feature list.
Ensure the app's architecture remains adaptable, capable of handling increased users and evolving service requirements and expanding feature list.
Sustained Investment
Sustained Investment
Garner continued interest from investors or funding sources by underscoring PicPic Booth's proven value, user loyalty, and ongoing market relevance.
Garner continued interest from investors or funding sources by underscoring PicPic Booth's proven value, user loyalty, and ongoing market relevance.
Research Objectives
Research Objectives
Identify Market Opportunities
Explore the market landscape to identify gaps and opportunities where PicPic Booth can excel and provide unique value to users.
Identify Market Opportunities
Explore the market landscape to identify gaps and opportunities where PicPic Booth can excel and provide unique value to users.
Identify Market Opportunities
Gain insights into the specific pain points, preferences, and challenges that event organisers and their customers
encounter.
Understand User Needs
Gain insights into the specific pain points, preferences, and challenges that event organisers and their customers encounter.
Understand User Needs
Gain insights into the specific pain points, preferences, and challenges that event organisers and their customers encounter.
Understand User Needs
Gain insights into the specific pain points, preferences, and challenges that event organisers and their customers
encounter.
Prioritize Key Features
Prioritize and refine the key features that the product should offer, based on user needs, market demand, and opportunities for differentiation.
Prioritize Key Features
Prioritize and refine the key features that the product should offer, based on user needs, market demand, and opportunities for differentiation.
Prioritize Key Features
Gain insights into the specific pain points, preferences, and challenges that event organisers and their customers
encounter.
Market Research
Market Research
Target Market: We conducted interviews with event and photo booth business owners and professionals to understand their needs and preferences. We found that photo booth businesses struggle to find a comprehensive and user-friendly solution.
Target Market: We conducted interviews with event and photo booth business owners and professionals to understand their needs and preferences. We found that photo booth businesses struggle to find a comprehensive and user-friendly solution.
Market Size: We analyzed industry reports, market data, and trends in the event and photo booth market. The market for event-related services and experiences is substantial, with a growing demand for innovative and interactive solutions.
Market Size: We analyzed industry reports, market data, and trends in the event and photo booth market. The market for event-related services and experiences is substantial, with a growing demand for innovative and interactive solutions.
Trends: We examined industry publications, market reports, and consumer trends in the events and entertainment sector. Event attendees increasingly seek unique and shareable experiences, making photo booths a popular choice for various events, including weddings, parties, and corporate gatherings.
Trends: We examined industry publications, market reports, and consumer trends in the events and entertainment sector. Event attendees increasingly seek unique and shareable experiences, making photo booths a popular choice for various events, including weddings, parties, and corporate gatherings.
Competitive Analysis
SWOT Analysis
User Survey
User Survey
Age group
Age group
25-45
25-45
Gender
Gender
Mix
Mix
Location
Location
Across US
Across US
Occupation
Entertainment
Participants
56
Occupation
Entertainment
Participants
56
When evaluating photo booth software for your business, what are the most challenging aspects or pain points you encounter in the selection process? Please select all that apply.
When evaluating photo booth software for your business, what are the most challenging aspects or pain points you encounter in the selection process? Please select all that apply.
Persona
Persona
Sarah Anderson
Age: 32
Location: Los Angeles, CA
Occupation: Owner of an Event Entertainment Business, including Photo Booth Services
Sarah Anderson
Age: 32
Location: Los Angeles, CA
Occupation: Owner of an Event Entertainment Business, including Photo Booth Services
Sarah Anderson
Age: 32
Location: Los Angeles, CA
Occupation: Owner of an Event Entertainment Business, including Photo Booth Services
Sarah constantly seeks ways to elevate her business offerings and stay ahead in the competitive entertainment industry. Sarah takes pride in her hands-on approach in managing all aspects of the business. She considers herself not overly tech-savvy and focuses on practical solutions to ensure seamless operations.
Sarah constantly seeks ways to elevate her business offerings and stay ahead in the competitive entertainment industry. Sarah takes pride in her hands-on approach in managing all aspects of the business. She considers herself not overly tech-savvy and focuses on practical solutions to ensure seamless operations.
Goals
Enhance Customer Experience: Sarah aims to provide unique and memorable experiences for clients during events through innovative and high-quality photo booth services.
Business Expansion: Looking to expand the entertainment business by offering cutting-edge photo booth experiences that stand out in the market.
Streamline Operations: Seeks a photo booth software that streamlines operational processes, reducing the stress of managing multiple events.
Increase Revenue Streams: Aspires to diversify revenue streams by introducing new and captivating photo booth features, attracting a broader client base.
Enhance Customer Experience: Sarah aims to provide unique and memorable experiences for clients during events through innovative and high-quality photo booth services.
Business Expansion: Looking to expand the entertainment business by offering cutting-edge photo booth experiences that stand out in the market.
Streamline Operations: Seeks a photo booth software that streamlines operational processes, reducing the stress of managing multiple events.
Increase Revenue Streams: Aspires to diversify revenue streams by introducing new and captivating photo booth features, attracting a broader client base.
Frustrations
Sarah finds it challenging to navigate and comprehend the features of different photo booth software.
Desires more flexibility and creativity in customizing the photo booth experience to align with diverse client preferences and event themes.
Values immediate assistance and feels hindered when there is a lack of live support, especially during events where real-time problem-solving is crucial.
Faces challenges in situations with poor or no internet connectivity, impacting the reliability and performance of the photo booth.
Sarah finds it challenging to navigate and comprehend the features of different photo booth software.
Desires more flexibility and creativity in customizing the photo booth experience to align with diverse client preferences and event themes.
Values immediate assistance and feels hindered when there is a lack of live support, especially during events where real-time problem-solving is crucial.
Faces challenges in situations with poor or no internet connectivity, impacting the reliability and performance of the photo booth.
Persona
Persona
Sarah operates an entertainment business and is looking for a photo booth solution that aligns with her busy lifestyle. She values efficiency, customization, and a user-friendly experience.
Sarah operates an entertainment business and is looking for a photo booth solution that aligns with her busy lifestyle. She values efficiency, customization, and a user-friendly experience.
Says
Says
Wishes for a photo booth solution that seamlessly integrates into her event planning.
Looks for a platform that simplifies the photo booth setup process.
Envisions AI-powered features as a valuable addition to enhance the photo booth experience.
Wishes for a photo booth solution that seamlessly integrates into her event planning.
Looks for a platform that simplifies the photo booth setup process.
Envisions AI-powered features as a valuable addition to enhance the photo booth experience.
Thinks
Thinks
Doesn't have time for complex setups.
Values solutions that cater to her immediate needs.
Believes a photo booth platform that adapts to event requirements would be ideal.
Doesn't have time for complex setups.
Values solutions that cater to her immediate needs.
Believes a photo booth platform that adapts to event requirements would be ideal.
Does
Does
Researches online for fitting photo booth software.
Explores scheduling options to incorporate photo booths into her upcoming events.
Consults her industry connections for reliable and versatile photo booth solution.
Researches online for fitting photo booth software.
Explores scheduling options to incorporate photo booths into her upcoming events.
Consults her industry connections for reliable and versatile photo booth solution.
Feels
Feels
Overwhelmed by the intricacies of event planning.
Frustrated with complications of photo booth setups.
Excited about elevating her events with innovative photo booth solution.
Overwhelmed by the intricacies of event planning.
Frustrated with complications of photo booth setups.
Excited about elevating her events with innovative photo booth solution.
Gains
Gains
A clear, stress-free experience in setting up and managing photo booths at events.
Access to a reliable and customisable photo booth solution.
Contribution to client satisfaction and business success.
A clear, stress-free experience in setting up and managing photo booths at events.
Access to a reliable and customisable photo booth solution.
Contribution to client satisfaction and business success.
Feels
Overwhelmed by the intricacies of event planning.
Frustrated with complications of photo booth setups.
Excited about elevating her events with innovative photo booth solution.
Gains
A clear, stress-free experience in setting up and managing photo booths at events.
Access to a reliable and customisable photo booth solution.
Contribution to client satisfaction and business success.
Ideation Workshops
Ideation Workshops
It was a collaborative brainstorming sessions where PicPic’s cross-functional team generated ideas to address user pain points and explored design concepts for established features. These sessions served as a creative hub where ideas took shape.
It was a collaborative brainstorming sessions where PicPic’s cross-functional team generated ideas to address user pain points and explored design concepts for established features. These sessions served as a creative hub where ideas took shape.
Feature Optimization
Feature Optimization
Next, we started to analyze and prioritize defined features, focusing on user needs and feasibility. By optimizing features for the product, we ensured that PicPic Booth offered the most valuable functionality for our target audience while staying efficient and resource-conscious.
Next, we started to analyze and prioritize defined features, focusing on user needs and feasibility. By optimizing features for the product, we ensured that PicPic Booth offered the most valuable functionality for our target audience while staying efficient and resource-conscious.
User flow
Based on defined user persona and feature list I proceeded to map out the journey that users would take within PicPic Booth. We ensured that every interaction was intuitive, efficient, and seamless, guiding users to their desired destinations within the application.
Wireframing
At the wireframing stage I created low-fidelity representations of PicPic Booth’s interface, defining the structure and layout of each screen and feature to ensure an optimal user experience. There design concepts were approved and high-fidelity design process started.
User flow
User flow
Based on defined user persona and feature list I proceeded to map out the journey that users would take within PicPic Booth. We ensured that every interaction was intuitive, efficient, and seamless, guiding users to their desired destinations within the application.
Based on defined user persona and feature list I proceeded to map out the journey that users would take within PicPic Booth. We ensured that every interaction was intuitive, efficient, and seamless, guiding users to their desired destinations within the application.
Wireframing
Wireframing
At the wireframing stage I created low-fidelity representations of PicPic Booth’s interface, defining the structure and layout of each screen and feature to ensure an optimal user experience. There design concepts were approved and high-fidelity design process started.
At the wireframing stage I created low-fidelity representations of PicPic Booth’s interface, defining the structure and layout of each screen and feature to ensure an optimal user experience. There design concepts were approved and high-fidelity design process started.
Main User Flow
Main User Flow
To outline the necessary functionality, I created a simple flow diagram of the main tasks user can do.
To outline the necessary functionality, I created a simple flow diagram of the main tasks user can do.
Low Fidelity Wireframing
Low Fidelity Wireframing
Card design was chosen to accommodate the UI in all iPad sizes. All feature is placed in its own card/frame.
Card design was chosen to accommodate the UI in all iPad sizes. All feature is placed in its own card/frame.
Such appearch allows PicPic Booth to effortlessly expand its features and scale in response to evolving user needs and industry trends.
Such appearch allows PicPic Booth to effortlessly expand its features and scale in response to evolving user needs and industry trends.
The design is centre-aligned to ensure that regardless of screen size, main focal point remains in the middle
The design is centre-aligned to ensure that regardless of screen size, main focal point remains in the middle
The design of PicPic Booth was created with a strong focus on alignment and grid, serving as a structural foundation to build a seamless and engaging user experience.
The design of PicPic Booth was created with a strong focus on alignment and grid, serving as a structural foundation to build a seamless and engaging user experience.
High Fidelity Prototype
High Fidelity Prototype
In the high-fidelity design development phase of PicPic Booth, I carefully crafted every detail to bring a comprehensive photo booth app to life. Guided by user research, we integrated cards with all established features, and clean visuals.
The prototype was used to test how easy it is to use, how it looks, and if everything functions smoothly. It is a crucial step because it allows to spot any problems and make things better before proceeding to development.
In the high-fidelity design development phase of PicPic Booth, I carefully crafted every detail to bring a comprehensive photo booth app to life. Guided by user research, we integrated cards with all established features, and clean visuals.
The prototype was used to test how easy it is to use, how it looks, and if everything functions smoothly. It is a crucial step because it allows to spot any problems and make things better before proceeding to development.
Customization
Customization
After finalizing the high-fidelity design for PicPic Booth, the focus shifted to offering users an immersive experience in customizing the app. I developed a series of tailored screens, mirroring the actual customization options within the application. We choose several different evetns such as wedding, holidays and halloween. Each screen was created in order to present the variety of settings and adjustments akin to the real-time customization functionalities. During the testing stage this approach allowed users to explore and visualize the depth of personalization available, ensuring an intuitive and engaging interface and a proper and detailed feedback.
After finalizing the high-fidelity design for PicPic Booth, the focus shifted to offering users an immersive experience in customizing the app. I developed a series of tailored screens, mirroring the actual customization options within the application. We choose several different evetns such as wedding, holidays and halloween. Each screen was created in order to present the variety of settings and adjustments akin to the real-time customization functionalities. During the testing stage this approach allowed users to explore and visualize the depth of personalization available, ensuring an intuitive and engaging interface and a proper and detailed feedback.
Testing & Validation
Testing & Validation
After the prototype was finished along with the design system, we proceeded to the refinement. This involved a process of continuous iterations, ensuring that the design decisions were effectively translating into a user-friendly experience.
After the prototype was finished along with the design system, we proceeded to the refinement. This involved a process of continuous iterations, ensuring that the design decisions were effectively translating into a user-friendly experience.
Onboarding Process Overhaul
It was identified that a singular, text-heavy pop-up did not provide sufficient value for the users. It was mostly ignored and couldn’t offer a comprehensive presentation of all the features PicPic Booth had to offer.
It was identified that a singular, text-heavy pop-up did not provide sufficient value for the users. It was mostly ignored and couldn’t offer a comprehensive presentation of all the features PicPic Booth had to offer.
It was identified that a singular, text-heavy pop-up did not provide sufficient value for the users. It was mostly ignored and couldn’t offer a comprehensive presentation of all the features PicPic Booth had to offer.
We transitioned to a a comprehensive multi-step onboarding flow. It guided users through each feature of the app with interactive highlights. By sequentially introducing new features during the onboarding journey, users could gradually immerse themselves in the platform's functionality.
We transitioned to a a comprehensive multi-step onboarding flow. It guided users through each feature of the app with interactive highlights. By sequentially introducing new features during the onboarding journey, users could gradually immerse themselves in the platform's functionality.
We transitioned to a a comprehensive multi-step onboarding flow. It guided users through each feature of the app with interactive highlights. By sequentially introducing new features during the onboarding journey, users could gradually immerse themselves in the platform's functionality.
The results showed that potential customers were happy with the update. We discovered that new onboarding flow increased user satisfaction and overall interest towards the platform due to clarity functionality-wise.
The results showed that potential customers were happy with the update. We discovered that new onboarding flow increased user satisfaction and overall interest towards the platform due to clarity functionality-wise.
Accessibility Check
Accessibility Check
I made sure the app's colors have enough contrast to meet the AA standards. I used tools like the Figma plugin "A11y-Color Contrast Checker" and the "Contrast Checker" by WebAIM to check every part of the app for contrast. I did this both automatically and manually.
I made sure the app's colors have enough contrast to meet the AA standards. I used tools like the Figma plugin "A11y-Color Contrast Checker" and the "Contrast Checker" by WebAIM to check every part of the app for contrast. I did this both automatically and manually.
Contrast Checker
WebAIM
A11y Contrast Checker
Figma Plugin
Customization
Customization
Attention Insight
Figma Plugin
To ensure the app's design is as user-friendly as possible, Attention Insight plug-in was used.
The plug-in generated a Clarity Score of 73%. Here what it means:
On the Clarity Scale, which ranges from Severe Difficulty to Too Simple, PicPic Booth design firmly falls into the category of "Optimal Clarity." It signifies that the balance was achieved, where the app is clear and understandable to users, without being overly simplistic.
To ensure the app's design is as user-friendly as possible, Attention Insight plug-in was used.
The plug-in generated a Clarity Score of 73%. Here what it means:
On the Clarity Scale, which ranges from Severe Difficulty to Too Simple, PicPic Booth design firmly falls into the category of "Optimal Clarity." It signifies that the balance was achieved, where the app is clear and understandable to users, without being overly simplistic.
Project Summary
PicPic Booth is a special product. It attempts to reshape the way users approach photo booth business by simplifying and streamlining the set up porcess. With the goal of delivering a comprehensive solution, PicPic booth aimed to bridge the gap between event organisers and their customers, addressing issues of accessibility, complexity, and user satisfaction.
We did lots of research, talked to users, and learned about their needs. We found out that some users prioritise simplicity, and support, while others looking for the most versatile feature set to fit their business needs.
Our journey led us from initial insights to extensive research and iterative product enhancement. Ultimately we achieved a unique blend of technology and user-centric design that will evolve and develop further.
Project Summary
PicPic Booth is a special product. It attempts to reshape the way users approach photo booth business by simplifying and streamlining the set up porcess. With the goal of delivering a comprehensive solution, PicPic booth aimed to bridge the gap between event organisers and their customers, addressing issues of accessibility, complexity, and user satisfaction.
We did lots of research, talked to users, and learned about their needs. We found out that some users prioritise simplicity, and support, while others looking for the most versatile feature set to fit their business needs.
Our journey led us from initial insights to extensive research and iterative product enhancement. Ultimately we achieved a unique blend of technology and user-centric design that will evolve and develop further.
Project Summary
PicPic Booth is a special product. It attempts to reshape the way users approach photo booth business by simplifying and streamlining the set up porcess. With the goal of delivering a comprehensive solution, PicPic booth aimed to bridge the gap between event organisers and their customers, addressing issues of accessibility, complexity, and user satisfaction.
We did lots of research, talked to users, and learned about their needs. We found out that some users prioritise simplicity, and support, while others looking for the most versatile feature set to fit their business needs.
Our journey led us from initial insights to extensive research and iterative product enhancement. Ultimately we achieved a unique blend of technology and user-centric design that will evolve and develop further.
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Oleg Amelin. All rights reserved
Oleg Amelin. All rights reserved
C2023
C2023