“KINETA ORANGE” is our signature primary color, chosen for its vibrant energy, high visibility, and positive emotional impact. It effectively supports both the functional and emotional aspects of the app, making it a powerful brand choice.
This contrast ensures that key elements stand out without overwhelming the design, maintaining a balanced and professional appearance across all digital platforms.
The secondary color ratio specifies that KINETA ORANGE can occupy 70% of the screen in certain instances, such as on the first and twenty-fourth pages of these guidelines.
Use LT WAVE for prominent headlines, titles, and key statements to capture attention and convey the brand's strong personality.
Apply LT WAVE to core brand materials such as the website homepage, app interfaces, and major marketing campaigns to maintain a consistent and impactful visual identity.
Use Titillium Web for body copy, subheadings, and longer text blocks to ensure readability and a clean visual flow.
Utilize Titillium Web for UI elements like navigation menus, forms, and ad- ditional content areas to enhance legi- bility and user experience.
Use LT Wave Black for headlines (with opti- cal kerning and tracking set to 0), Titillium Web for sub-headlines (with optical kerning and tracking set to 0), and Titillium Web Regular for body text (with optical kerning and tracking set to 0).
